The project was developed during a whole year (August 2004 – August 2005) and aimed at increasing the quality of HIV/AIDS-related media products. In this purpose, 12 training sessions were organized for journalists, in 12 different locations, for media professionals who worked for national or local trusts and companies (TV, radio, print). The training sessions were held by professional lecturers and the results were evaluated through a comparative analysis within two professional press monitoring projects.
- Academia Catavencu – Press Monitoring Agency;
- Center for Independent Journalism of Bucharest;
- Open Society Foundation Hungary
- To increase the quality of media products regarding HIV/AIDS subjects, through adequate training courses for 120 journalists from 12 counties;
- To stimulate journalists in approaching HIV/AIDS related subjects in a professional manner by giving an award for social responsibility in the media;
- To evaluate the journalists’ interest, sensibility and professionalism towards HIV/AIDS related subjects by monitoring made by a specialized agency;
- 120 journalists from local media benefited from professional training in writing about HIV/AIDS-related subjects;
- HIV positive people benefited from the change in public attitude resulted from implementing this project;
- The initial evaluation – the quality of the HIV/AIDS-related media products was evaluated, at both national and local level;
- Producing training course materials – the main training support material was the second edition (revised) of the guide for journalists “The Right Word” made by RAA as part of the information campaign “The Difference that Saves Your Life”, which received the “Silver Award of Excellence” at the PR Awards Gala in 2003. Romanian Angel Appeal together with the Center for Independent Journalism produced other training support materials as well for each session, so that they could answer the local needs identified within the initial evaluation;
- Organizing training courses – one-day training sessions were organized for a number of 10 journalists in each of the 12 locations;
- The awards for social responsibility in journalism – the project team gave awards for the best three HIV/AIDS-related media products published during the project;
- Press monitoring – after the 12 training sessions, the monitoring agency conducted a second quality evaluation of the HIV/AIDS-related media products published.